VALUE-BASED DMC IN NORWAY
SINCE 1998

A Next Generation Travel is emerging based on the authentic human encounter and meaningful experiences. This has been our focus since we started.

Our Philosophy

We create your tailormade journey

In Norway, we have a word for people who live their dream and make choices in order to create a lifestyle they love and stand for.

These people are called “ildsjel”, which translates to «fire soul». Those locals are our partners and together we make their and your dreams come true and create unforgettable journeys, which truly touch the heart and show the soul of Norway.

Founder & CEO

KARINA FÜRST

After having traveled and worked for several years in different countries and continents, I ended up in Norway. Its  magical and powerful nature, passionate people and authenticity deeply touched me and made me feel coming home .

My vision since I started in the travel industry was to create a different way of traveling where we get away from pure consuming a country and rather learn and experience each others cultural treasures and way of living.

IT'S ALL ABOUT SHARING THE MOMENT

Since 20 years ago, we have been committed to providing meaningful experiences and creating our tour programs in such a way that is inspiring to both the local people and visitors, who in turn inspire us, making our work a worthwhile endeavor.

PURE ENERGY IS COMPLIMENTARY

People are the success of any unforgettable journey. Our philosophy is to work with the fire souls (ildsjeler) who against all odds build authentic attractions in the heart of Norway. This knowledge ensures you get a tailor-made authentic experience that gets to the core of the very idea a successful DMC.

A small selection of our clients

We created their Norway experience

Connect with our team

Passioned people

FOUNDER & CEO

Karina Fürst

PROJECT MANAGER

Virginie Crest

Ildsjel

Some of your Fire Souls

A whole network of freelancers with different languages so that we cover many languages and can deeply understand the different cultures of our clients and guests.

Mariann Persson

Owner of Bergen Fjord Adventures

Mariann Persson - Owner of Bergen Fjord

I am an ocean and seafood enthusiast, passionate to give people unforgettable and unique nature and food experiences.
I grew up on an island in the outskirt of Bergen, and know the area like my own back pocket. Our trips bring people out into nature, away from the hustle in the city. We believe in sustainable and authentic experiences, where our guests are involved and learn useful knowledge.

Agata Gasior & Erwin Cwiek

Owners of Lofoten Planet Basecamp

Agata Gasior & Erwin Cwiek - Owners of Lofoten Planet Basecamp

We are passionate about creating energizing connections with people and nature.
We are the founders of Lofoten Planet Basecamp and engaged hosts. We are addicted to freedom of choice, that’s why we chose to live here in the Lofoten Islands - one of the most spectacular and inspiring places on Earth.

Lofoten has been our home for more than 20 years when we have been working in the tourism and hospitality industry. We are still thrilled by the beauty and magnetism of the islands and happy to share our knowledge and experience with you. 



Roy Hansen

Owner of Rib adventure

Åsmund Bakke

Owner of Folgefønna Breførarlag

Åsmund Bakke - Owner of Folgefønna Breførarlag

I got the passion for the glacier when I was 14 years old and it has grown ever since. Growing up in the closest village to the glacier I learnt all about its permanent changes due to the natural forces.
I burn for to share the experience of the glacier ´s greatness and its humbling effect on me and my guests. We in Folgefønna Breførerlag focus on the 4 P “People-Pollution-planet and profit”. We wish to contribute to a more meaningful travel experience.

Ann Sofie Skott Svendsen

Owner Vauldalen Fjellhotel and Skottsgården

Ann Sofie Skott Svendsen - Owner Vauldalen Fjellhotel and Skottsgården

Our farm and hotel has been in the family since several hundred years and has been the meeting point for the commerce over the mountains between Norway and Sweden. We burn for letting our guests experience the true and authentic life of our region ,history and culture. My grandmother told us since we are little that guests are not just a number but OUR guests and everybody is the same as a human being. Every encounter with our guests is enriching our life and we in return wish to enrich the life of our guests.

Erik Fredskov

Owner of Tryvannstua

Erik Fredskov - Tryvannstua
My vision is that Tryvannstua is a cosy oasis in the Nordmarka forest area, where people can meet and enjoy home-made food around a fire place or outside sitting at the lakeside. We have our own smoking ovn to smoke our own fish and serve it for groups who wish to meet in the forest instead of the busy city. Tryvannstua is a place where you can let your shoulders down, where you feel far away from the buzzling city life and at the same time just being 20 minutes away. It is a bit like coming to a cabin where you are welcomed with a smile.

Kalle Mentzen

Owner of Fullsteam

Kalle Mentzen - Owner of Fullsteam

I always burned for letting the people experience the authentic life in the Lofoten, one of the rare and precious places on earth and I collected for years elements which were part of the tradition of fishing and the commerce with the dry fish. In a former fish and cod oil factory we created the concept "Fullsteam" which gives the guest an insight how cod oil was made, fish was dried or salted and how the Lofoten became one of the most important places in Norway regarding the production of dryfish and klipfish.

Espen Larsen Hakkebo & Agnes Árnadóttir

Owners of BRIM

Espen Larsen Hakkebo & Agnes Árnadóttir - Owners of BRIM

Agnes and Espen started Brim from a passion for the ocean. While working in Arctic ocean tourism, they saw the challenges presented by polluting, noisy and poorly-designed ships that restricted guests’ experiences and harmed the environment. Together they set out to design and build a ship unlike any the world has seen. Two and a half years on Brim Explorer is combining innovative climate technology and experience from the travel industry to create experiences that are truly unique and sustainable with their two hybrid-electric ships, Brim and Bard. By creating experiences that bring our guests closer to the ocean, we hope to leave our guests with a stronger environmental understanding and engagement than when they arrived.

WINNER 2015: COMMITMENT TO THE COMMUNITY AWARD

Together they set out to design and build a ship unlike any the world has seen. Two and a half years on Brim Explorer is combining innovative climate technology and experience from the travel industry to create experiences that are truly unique and sustainable with their two hybrid-electric ships, Brim and Bard.

By creating experiences that bring our guests closer to the ocean, we hope to leave our guests with a stronger environmental understanding and engagement than when they arrived.

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