Today, travellers seek more and more the authentic human encounter for meaningful experiences.
This has always been Authenticore's focus, ever since we were established in the late 90's, as our company name suggests.
In Norway, we have a specific word for people who are driven by deep inner passion and commitment. They are called “ildsjel”, or “fire souls”. They work hard and pour their energy, heart, soul and efforts into something they truly believe in, often for the benefit of others or a community.
Throughout the years, Authenticore has met many “ildsjeler” in Norway. They are our handpicked partners. Together, we make their and your dreams come true, creating unforgettable journeys, which truly touch the heart and show the soul of Norway and its people.
Inspired by these “ildsjeler”, Authenticore’s Founder & CEO, Karina Fürst, is now gathering the positive energy of “ildsjeler” into a book, that will unveil the inner beauty and drive of these people. You can look forward to reading it!
Fore more than 30 years, we have provided meaningful experiences, creating journeys that bring people together. It is a source of inspiration for both the locals, our guests and us! This is what makes our work a worthwhile, joyful and outstanding endeavor.
People are the success of any unforgettable journey. Our philosophy is to work with "fire souls" (ildsjeler), who stand for and create authentic experiences in Norway. Not because they have to, but because they want to, because they are passionate about what they do.
Karina Fürst
“After having traveled and worked for several years in different countries and continents, I ended up in Norway. Its magical and powerful nature, passionate people and authenticity deeply touched me. I felt at home.
Ever since I began my journey in the travel industry, my vision has been to promote a more meaningful way of traveling — where travel is not about consumption, but about experiencing cultures, sharing traditions, and discovering the richness of local ways of life through authentic encounters with people.
I would love to create a memorable journey for you in Norway. I speak fluent German, English, French, Spanish and English.”
Anne Engelstad
“Growing up and working in an international environment most of my life, traveling has been a natural part of my life. Through living in several countries and experiencing different cultures, I have come to understand what makes a journey truly meaningful: authentic experiences with locals, human connections and a sense of feeling at home, even when away. This is what makes a lasting impression.
My ambition is to help you discover the beauty of Norway beyond the ordinary, sharing with you not only its spectacular landscapes, but also its culture, traditions, and the warmth of its people.
I would love to help you design the perfect journey in Norway. I speak fluent English, French, Spanish and English.”
Authenticore has a network of handpicked partners who will provide you with a memorable experience, whether it is related to an activity, an accommodation place, a culinary or cultural experience, just to mention a few.
Owner of Bergen Fjord Adventures
I am an ocean and seafood enthusiast, passionate to give people unforgettable and unique nature and food experiences.
I grew up on an island in the outskirt of Bergen, and know the area like my own back pocket. Our trips bring people out into nature, away from the hustle in the city. We believe in sustainable and authentic experiences, where our guests are involved and learn useful knowledge.
Owners of Lofoten Planet Basecamp
We are passionate about creating energizing connections with people and nature.
We are the founders of Lofoten Planet Basecamp and engaged hosts. We are addicted to freedom of choice, that’s why we chose to live here in the Lofoten Islands - one of the most spectacular and inspiring places on Earth.
Lofoten has been our home for more than 20 years when we have been working in the tourism and hospitality industry. We are still thrilled by the beauty and magnetism of the islands and happy to share our knowledge and experience with you.
Owner of Rib adventure
Owner of Folgefønna Breførarlag
I got the passion for the glacier when I was 14 years old and it has grown ever since. Growing up in the closest village to the glacier I learnt all about its permanent changes due to the natural forces.
I burn for to share the experience of the glacier ´s greatness and its humbling effect on me and my guests. We in Folgefønna Breførerlag focus on the 4 P “People-Pollution-planet and profit”. We wish to contribute to a more meaningful travel experience.
Owner Vauldalen Fjellhotel and Skottsgården
Our farm and hotel has been in the family since several hundred years and has been the meeting point for the commerce over the mountains between Norway and Sweden. We burn for letting our guests experience the true and authentic life of our region ,history and culture. My grandmother told us since we are little that guests are not just a number but OUR guests and everybody is the same as a human being. Every encounter with our guests is enriching our life and we in return wish to enrich the life of our guests.
Owner of Tryvannstua
Owner of Fullsteam
I always burned for letting the people experience the authentic life in the Lofoten, one of the rare and precious places on earth and I collected for years elements which were part of the tradition of fishing and the commerce with the dry fish. In a former fish and cod oil factory we created the concept "Fullsteam" which gives the guest an insight how cod oil was made, fish was dried or salted and how the Lofoten became one of the most important places in Norway regarding the production of dryfish and klipfish.
Owners of BRIM
Agnes and Espen started Brim from a passion for the ocean. While working in Arctic ocean tourism, they saw the challenges presented by polluting, noisy and poorly-designed ships that restricted guests’ experiences and harmed the environment. Together they set out to design and build a ship unlike any the world has seen. Two and a half years on Brim Explorer is combining innovative climate technology and experience from the travel industry to create experiences that are truly unique and sustainable with their two hybrid-electric ships, Brim and Bard. By creating experiences that bring our guests closer to the ocean, we hope to leave our guests with a stronger environmental understanding and engagement than when they arrived.
In 2015, Authenticore won the IMEX-GMIC Green Awards, honoring our use of participation instead of consumption in local communities. Instead of traditional tourism, this winning program allowed participants to take part in hands-on sustainability efforts, such as cleaning nature paths together with local school children. This aligns closely with the Norwegian cultural tradition of “dugnad” (voluntary community work)
When designing a journey for our clients, sustainability is always on our mind, whether it is related to architecture, transportation, accommodation, an activity or the people.
Through every journey with Authenticore, we hope to spark lasting environmental awareness, connection, and care among our guests.
Authenticore is a value-based DMC offering tailor-made journeys for companies / groups.
We create memorable journeys thanks to our handpicked, local partners who are passionate about what they do, and cannot wait to share their passion with you!
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